The credit market in Brazil, once concentrated in the hands of large banks, is undergoing a transformation with the rise of Banking-as-a-Service and the growth of FIDCs, which now see 400 to 500 new funds per year. According to Marcelo França, CEO of Celcoin, this migration to the capital markets represents banking decentralization and creates opportunities for greater competition and innovation.
Celcoin is betting on its “consigned-loan-as-a-service” model, which connects companies to worker credit, FGTS, and agreements, allowing any originator to offer cheaper loans. With around 750 active clients, over R$ 30 billion processed monthly, and having raised US$ 125 million in 2024, the fintech aims to establish itself as one of the main “behind-the-scenes” players in banking services in Brazil.
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